Reshaping Our Memories Through Our Digital Lives
The prevalence of social media clearly encourages life documentation and content creation- from videos of a child’s first steps to instagram photos of last night’s dinner. As a result, the way that people create and store memories is changing. This is compounded with the sheer magnitude of content that is created (including the 200 million tweets and 250 million Facebook photos that are uploaded per day), which affects the actual amount people can remember. To address this, a growing number of services and brands are organizing to this forgotten information and adding meaning to these dormant memories.
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Why Influence Doesn’t Work Without Relevance
Klout, Kred, PeerIndex, PostRank — it seems that everyone is obsessed with measuring online influence in the form of followers, clicks and shares. But as popular technology develops, we see that it’s not just a numbers game anymore. While Whole Foods and Oreo boast millions of social network followers, their reach isn’t so great if they’re tweeting about something irrelevant. And that’s what should matter most for brands: not just the ability to reach, but also the ability to provoke action.
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Cooking Alone, Together
Picture yourself at home in your kitchen with your laptop perched on the counter with a skilled chef on the screen leading you through each step – not so novel, right? The experience parallels tuning into a show on Food Network. But what if you could ask the chef a question? Or listen in as another amateur cook (in another city, no less) asks one?
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