digital
Instant Analytics
Website analytics, such as Google Analytics, play a critical role in every site launch that we’re a part of. In fact, we find ourselves transfixed on every piece of data that comes in hourly. Of course, we started to wonder about this obsession of ours, certainly we aren’t the only ones (there are browser add-ons for Google Analytics maniacs like us). We were hooked – logging in every few mins to see how numbers had changed. Naturally, analytics play a big part in measuring success, and give us the insights to evolve, and improve advertising campaigns where click throughs, impressions and users interaction times make or break a project.
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News: For the Masses, By the Masses?
As social media gets more integrated into people’s live, they’re demanding more control over the content they interact with. This behavior is happening organically in the digital space. In response, newspapers are changing the way they create content to include consumer participation – and consumers are changing how they interact with the news.
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Subculture and the Meaning of Style [book review]
The past year’s been an awfully topsy-turvy one, hasn’t it? Financial meltdown and slow job growth continues the plague the US, while burgeoning economic crises in Europe and unrest in the Middle East are leaving a mark. Naturally, each cause has an effect, and judging by the worldwide spread of Occupy Wall Street, the effects are certainly rippling beyond borders.
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