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culture

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From Social Sharing to Social Pairing

We are infatuated with sharing. We broadcast every aspect of our lives on multiple social platforms to all of our “friends”. It started out innocently enough with just a few updates about random and often mundane life events, but soon enough it evolved to include more intimate and personal details of our needs, wants and likes. But does this seemingly aimless flow of information have a purpose that goes beyond mere self-expression? Increasingly it does. Thanks to the information we willingly put out there, and the digital technologies that bring once unimaginable ease and convenience to the equation, a new breed of social tools has been emerging: One that promises purposeful connections with people that we could not otherwise meet. Think of it as “the match.com” for music lovers, surfers, neighbors, passengers, and tourists. Uses of the trend are as abundant as they are diverse.

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Internet Week 2012: I Want Media’s Future of Media: 2012

This year for Internet Week New York 2012, a few mcgarrybowen Social Media Specialists attended talks and events. This was the 5th year that the event has graced NYC for an entire week and celebrated the city’s thriving Internet industry and community.

Post-conference, the team took some time to summarize some of the most inspiring panels. Including thoughts on the marriage between search and social and what makes a video go viral. There was a lot to learn and a number of innovative speakers and companies to interact with at IWNY, we hope you find some inspiration as well.

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IWNY 2012: Search and Social: A Love Story

This year for Internet Week New York 2012, a few mcgarrybowen Social Media Specialists attended talks and events. This was the 5th year that the event has graced NYC for an entire week and celebrated the city’s thriving Internet industry and community.

Post-conference, the team took some time to summarize some of the most inspiring panels. Including thoughts on the marriage between search and social and what makes a video go viral. There was a lot to learn and a number of innovative speakers and companies to interact with at IWNY, we hope you find some inspiration as well.

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