community
Always On: The Community Management Evolution
Social Media Week is a worldwide event exploring the social, cultural, and economic impact of the growing social media field. Late this February, the conference came to New York and featured panels with a variety of professionals and thought-leaders from the field. The mcgarrybowen social media team had the opportunity to attend sessions and bring back learnings about tricks of the trade, industry trends, and data.
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Gangnum Style Giving: A #GivingTuesday Ideathon
Social Media Week is a worldwide event exploring the social, cultural, and economic impact of the growing social media field. Late this February, the conference came to New York and featured panels with a variety of professionals and thought-leaders from the field. The mcgarrybowen social media team had the opportunity to attend sessions and bring back learnings about tricks of the trade, industry trends, and data.
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From Social Sharing to Social Pairing
We are infatuated with sharing. We broadcast every aspect of our lives on multiple social platforms to all of our “friends”. It started out innocently enough with just a few updates about random and often mundane life events, but soon enough it evolved to include more intimate and personal details of our needs, wants and likes. But does this seemingly aimless flow of information have a purpose that goes beyond mere self-expression? Increasingly it does. Thanks to the information we willingly put out there, and the digital technologies that bring once unimaginable ease and convenience to the equation, a new breed of social tools has been emerging: One that promises purposeful connections with people that we could not otherwise meet. Think of it as “the match.com” for music lovers, surfers, neighbors, passengers, and tourists. Uses of the trend are as abundant as they are diverse.
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