We’ve long relied on our mobile devices to connect us to others. And now of course, they go far beyond that – they serve as enablers for everything from managing our finances to planning our vacations. But beyond being devices that deliver on our practical (and somewhat superficial) needs, consumers are now using mobile devices to fulfill on their deeper, existential needs, too.Read More
As marketers, one of our primary tools is research – especially the study of consumer behaviors and attitudes. Understanding how and what people think about the products we market and the ways in which we market them is a key ingredient in any successful advertising campaign. One of the challenges of research, however, is getting people to share their honest opinions. Very often the things people tell us in focus groups is influenced by attitudinal factors such as embarrassment, pride or competition thus giving us a somewhat skewed assessment. In the last few years, a groundbreaking new type of research has emerged that may eventually change everything we know about the study and the science of consumer behavior: Neuromarketing.Read More
Upon first glance, Twitter appears to be only a record of mundane – yet oddly fascinating – reports of daily minutiae. But over the course of the past two years, Twitter’s evolved as a witness to and enabler of the spread of revolution and social advances.
While Malcolm Gladwell may disagree on the functional aspect of Twitter and social activism, when it comes to reporting news as it unfolds and advancing social and political agendas (one need only look at China’s banning of both Twitter and Facebook, Iran’s digital filtering and the Occupy Wall Street movement), there is no denying the strength and force of Twitter in reporting and disseminating both news and popular culture.Read More