“Hacking Space Exploration and Science.”
By Digital Strategy — November 22, 2011 - 8:00 amPlease find a summary below of one of the sessions at this year’s PSFK Conference.
“Doing something changes how you see it.”
What She Said: Ariel Waldman is the creator of Science Hack Day SF and Spacehack.org, a directory of ways to participate in space exploration. She started this site after working at NASA’s CoLab program, whose mission was to connect communities inside and outside NASA to collaborate. Waldman felt that most adults had an observational relationship with scientific exploration – watching government agencies and scientists explore on their behalf; but that they weren’t exploring it themselves. Enter Science Hack Day, a 48-hour-all-night event that brings together designers, developers, scientists and other enthusiastic geeks for a brief but intense period of collaboration, hacking, and building ‘cool stuff’.
What We Heard: In this time of corporate transparency, brands are realizing that they need to be more available to consumers. Waldman’s message is to go beyond that, and actually make your brand accessible. Let your consumers get close to your end product/service…closer than you thought possible. By having a new set of eyes from a different place, new and unexpected things can emerge.
Talk by Ariel Waldman, Spackehack.org.
