“Beyond Global: The Cultural Impact of Social Media.”
By Digital Strategy — November 21, 2011 - 8:00 amPlease find a summary below of one of the sessions at this year’s PSFK Conference.
“Unless you’re listening to the real, powerful storytellers, you’ll never understand the world.”
What He Said: Studioriley, founded by Wieden & Kennedy’s former head of strategic planning, is focused on developing innovative and culturally provocative communication strategies. Riley believes that we living amongst a very powerful media narrative that has been reinforcing a myth of a monoculture. For example, we’re infatuated by one story or version of poverty, when in fact, there are many. If companies don’t start listening to new voices that go beyond the typical focus group, they may miss out on thought-provoking insights and a deeper connection to the global economy.
What We Heard: Any storyteller – including brands – need to think deeper about who their actual audience is. Our world is more diverse and layered than we see reflected in our media, and as marketers, we have a responsibility to change that.
Talk by Chris Riley, Studioriley.
That’s really interesting. Thanks for posting all the great information! Had never thought of it all that way before.