mcgarrybowen Track-A-Thon Mobile App

mcgarrybowen runs in the JPM Corporate Challenge every year, but this year was extra special for us with the launch of the Track-A-Thon app! For the first time, MGB employees who did not run could view the race on iPads and track their co-workers. We installed the app on runners’ iPhones and asked them to run with their phones, so colleagues here at the office, or lounging at home, could watch their progress. The runners’ distance, speed elevation and current song playing were displayed as they moved along the track.

See the vide0:

Instant Analytics

Website analytics, such as Google Analytics, play a critical role in every site launch that we’re a part of. In fact, we find ourselves transfixed on every piece of data that comes in hourly. Of course, we started to wonder about this obsession of ours, certainly we aren’t the only ones (there are browser add-ons for Google Analytics maniacs like us). We were hooked – logging in every few mins to see how numbers had changed. Naturally, analytics play a big part in measuring success, and give us the insights to evolve, and improve advertising campaigns where click throughs, impressions and users interaction times make or break a project.

CES 2012 Highlights

We spent a few days experiencing all CES 2012, the world’s largest consumer technology trade show, had to offer and hoping to find insights and new products that might shape the way things move for our industry in the coming years. The sheer size of the show made it challenging to fully absorb everything, but once we bypassed the huge array of custom smartphone cases and celebrity endorsed headphones there were some useful nuggets that we walked away with.