The Genesis of an Application
There are many benefits to the small size of our mobile team here at mcgarrybowen, one of which is that design and development work closely together and constantly consult on feasibility and platform limitations. But no matter how quickly the process of concept, design, and initial development go, asset preparation is a constant bottleneck. With just limited design resources, asset preparation can take up to a full day to complete hindering efficiency on multiple projects. Retrofit was an app born out of a productivity problem, and below is a brief snapshot of its background.
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Google Agency Hackathon
As luck would have it mcgarrybowen was invited to the Google Agency Hackathon held on 7/25/2011. In contrast to Google I/O earlier this year the hackathon was a rather intimate gathering of maybe 30-40 engineers from agencies around the city. This setting was perfect for the topics covered and gave the speakers a very unique opportunity to present the material in a clear and somewhat more in depth manner than is possible when presenting to large groups of people.
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