“Companies on the social web are increasingly trying to create better relationships by doing good. These social media efforts have created incredible new ways for companies to partner with non-profits and customers.” – Geoff Livingston (Co-founder of Zoetica and author of the book on new media: Now is Gone) When we open our Facebook profiles [...]
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Digital
When a Company Cares: Social Media & CSR
By Digital Strategy — February 8, 2012 - 11:30 pm
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Labs
CES 2012 Highlights
We spent a few days experiencing all CES 2012, the world’s largest consumer technology trade show, had to offer and hoping to find insights and new products that might shape the way things move for our industry in the coming years. The sheer size of the show made it challenging to fully absorb everything, but once we bypassed the huge array of custom smartphone cases and celebrity endorsed headphones there were some useful nuggets that we walked away with.
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Digital
Mobile Devices: My Tool for A Better Me
We’ve long relied on our mobile devices to connect us to others. And now of course, they go far beyond that – they serve as enablers for everything from managing our finances to planning our vacations. But beyond being devices that deliver on our practical (and somewhat superficial) needs, consumers are now using mobile devices to fulfill on their deeper, existential needs, too.
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Digital
Neuromarketing: This is Your Brain on Our Brand
As marketers, one of our primary tools is research – especially the study of consumer behaviors and attitudes. Understanding how and what people think about the products we market and the ways in which we market them is a key ingredient in any successful advertising campaign. One of the challenges of research, however, is getting people to share their honest opinions. Very often the things people tell us in focus groups is influenced by attitudinal factors such as embarrassment, pride or competition thus giving us a somewhat skewed assessment. In the last few years, a groundbreaking new type of research has emerged that may eventually change everything we know about the study and the science of consumer behavior: Neuromarketing.
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